The PB&J of Downloading Attachments

How Do You Make a PB&J? Do you recall the peanut butter and jelly writing assignment from elementary school? The one where you had to write out step by step instructions on how to make a PB&J. The point was to get us thinking about how important it is that we don’t leave out aContinue reading “The PB&J of Downloading Attachments”

Sign Up Boxes and Lead Forms, Necessity in the Digital World

Sign up boxes and lead forms are older than the internet and yet made the shift to the digital world with adapted success!  Lead forms are similar to the original lead box at all those pizza placesOnly now, they try to get your attention when you visit a websiteSign up boxes are like the politeContinue reading “Sign Up Boxes and Lead Forms, Necessity in the Digital World”

When your Standard Operating Procedures are Digital, there’s Nothing Standard about them

Do you remember being new at work, those first few days just so unsure of yourself and what to expect. Then weeks fly by in a blur of too much information all at once. Your mind is tired and heavy from overload, but you’re starting to get a handle on your typical tasks at work.Continue reading “When your Standard Operating Procedures are Digital, there’s Nothing Standard about them”

What are your Email Reports Saying about your Customer?

Sure, there’s plenty of basic software that will tell you how many emails you sent, and how many of those were opened, but what do you do with that information? It’s not giving you much to go on. With those few functions you’re just sending out email after email, never getting closer to fine tuningContinue reading “What are your Email Reports Saying about your Customer?”

How to Market your Company for Better Employees

  When it comes to the term “branding” we probably all generally think more about the marketing side. Things like company logo, brand messaging, and how a company might be perceived by consumers. While those tend to be the main focus of building brand awareness, we often neglect or do not discuss the value ofContinue reading “How to Market your Company for Better Employees”

Think you Can’t Afford Marketing?

Have you thought about marketing your business time and time again, only to keep it on the back burner because marketing would be too costly?  Does the uncertainty of the current economy make you nervous to spend money on Marketing?  Do you think the amount you would spend wouldn’t make a difference, that marketing is just a playing field for theContinue reading “Think you Can’t Afford Marketing?”

The Keys to your Treasure are Already in your Hands

You’re a treasure hunter with plenty of success. With every treasure chest you seek, you have to work to get it to open. They’re locked up tight, unable to be opened by force, you must have the right key to that treasure’s lock. You’re not just a treasure hunter, but also a collector of keys.Continue reading “The Keys to your Treasure are Already in your Hands”

COVID is Killing Business

How has COVID affected your life and business? Do you want more leads but it doesn’t seem like things have picked back up yet? With no end in sight to COVID, you may feel bogged down and not realize that you can use marketing as a tool to have consistency in your business, no matter what external factors areContinue reading “COVID is Killing Business”